41. Do the opponents of your cause have their own spaces? Hijack that space.

Many causes have their naysayers who are also spreading the antithesis of the causes. While you can always try to create a campaign that is louder the opponent, CSR or non-profit campaigns don’t necessary have a big enough media budget to easily pull that off, which will be especially troublesome if your cause has a prominent opponent.

…Which is why the creative way out would be to kill multiple birds with one stone by hijacking your opponent own communication platform! Not only could you temporary steal their scene while communication your message instead, you are likely to also be communicating to your opponent’s loyal audiences who normally won’t listen to you. It is then up to you whether to trick them or try to convince them. Now, that is a devious act for good that the Lions would have to salute you for!

So what are the examples?

Turn the space that showcases unreal beauty into a place to spread the message about self love.

#TurnYourBack

Turn gun enthusiast space into a place to spread the message about gun control.

The Gun Survivor Reviews