38. Does your cause already have a lot of awareness but too little action? Find the easiest action for people to do.
When your cause is already well known to people, the next step is to get the people to do something as the pitfall of many campaign is all awareness but too little action, which no longer cuts it for the Lions. While donations would be the obvious choice, not everyone can afford to donate, and many causes prefer actions rather than donation. However, you have to think carefully about what you want to ask people to do as asking too much of them would lead to them doing nothing, and asking too little would lead to no impact.
The key is to figure out the easiest thing for people to do with the most impact. What could be a better way of demonstrating creativity in the form of a business solution?
So what are the examples?
Asking people to correct people on the internet to help female athletes.
Correct the Internet
Asking people to donate the free credits they aren’t going to use to charities.
Bill It to Bezos
Asking people to simply save videos to save a category of sports.
#SaveItSeeIt
Asking politicians to simply vote for a law that has already been written for them.
Pret-A-Voter
Asking people to simply play some game to help out Alzheimer research.
Sea Hero Quest
Asking people to simply talk to their sons for 20 minutes to save women from lifetime of trauma.
#20MinutesOfAction4Change
Asking people to simply share the LIVE stream to become Paralympics broadcasters.
The Paralympic Network
Asking people to simply add a missing person as their Facebook friend to help finding them.
Invisible Friends
Asking websites to host a content to help homeless people.
The Homeless Webshop
Asking people to add a symbol to their Instagram name to make it easier for others to find blood donors.
Hemoji