37. Do you have problems getting people to listen to your cause? Hide your cause under the guise of entertainment.
When your cause is something people don’t want to listen to, which is often the case as people don't like to hear things that upset them, you have to find the way around their reflex.
Just like how you hide a pill inside the snack for your cat, you can figure how to creatively disguise your bitter cause as something people would want to consume. The important thing is to ensure that the ‘entertainment’ part is linked to the cause to ensure relevancy as well as to prevent the audiences from feeling bamboozled. On the plus side, looking for an entertainment content that best suits your message can lead you to a really interesting media choice.
So what are the examples?
Hiding a drug cause in a popular drug-related show.
Narco Store Dot Com
Hiding a domestic abuse cause in a love song.
A Love Song Written by a Murderer
Hiding a domestic abuse cause in a love film.
Don’t Ever Leave Me
Hiding a domestic abuse cause in a violence sports.
Home is not a Boxing Ring
Hiding a piracy cause in a movie expected to be pirated.
Code Name Uri
Hiding a suicide prevention cause aimed at teens in a media featuring a teenager.
LoFi Beats Suicide
Hiding a cause against using mobile phones while driving in the worst place to be distracted.
Distracted Goalkeeper
Hiding a school shooting prevention cause in a movie about teenage life.
Evan
Hiding an organ donation cause in a dramatic soap opera.
The Life Saving Soap Operas