27. Want to celebrate creativity? Create a platform to let your consumers create something themselves!
Celebrating creativity in a way that is also Cannes worthy can be mind-boggling. However, creatives aren’t the only ones with creativity, and many consumers are itching for the chance to be creative as well. Sometimes, rather than creating a finished perfect campaign all by yourself, you can instead build a platform for people to be creative for the benefit of your brand.
Not only two heads (or more) are much better than one, it is a chance to empower and truly celebrate creativity in every one.
So what are the examples?
Get consumers to design gaming consoles!
XBOX Design Lab Originals The Fanchise Model
Get consumers to design sports shoes!
Breaking the Pattern with Adidas Glitch
Get consumers to create their own ads!
Opel Pay with Views
Get consumers to be DJs!
Bacardi Instant DJ
Get consumers to dub their favorite shows!
Dubbing Factory
Get consumers to design album covers!
Drake’s Views
Get consumers to create music!
Whtspp Records
Get consumers to be fashion designers!
What Whack Wears
Get consumers to design music videos!
Adobe Make the Cut
#Levitating