23. Want to use a famous figure to boost your campaign? Attach yourself to them without hiring them!
Deciding that your campaign really needs a famous somebody? … Then perhaps you can get creative with how you will get them involve. While enough money can attach a famous face and their fame to any campaign, most clients don’t have that budget. So it’s time to prove how bigger creativity is better than simply bigger budgets.
After all, there are various ways to get a big name attached to your campaign without hiring them. It’s free to engage with contents they have already created. The audiences are free to associate their names with your campaign themselves. Also, the famous people are still human, so it is always possible to draw them in by simply intriguing them enough.
So what are the examples?
Get people curious enough to Google the famous face themselves.
Tag Words
Promoting the restaurants a sports champion eat growing up.
Eat like a Champ
Hire the influencers’ friends.
Influencer’s friend
Or hire the celebrity’s brother.
Virgin Fair Go Bro
Answering the wish of celebrities’ long forgotten tweets.
The Refurbished Tweet
Attaching yourself to events that didn’t happen.
Sponsors of Cancelled Events
Supporting the cheap knockoffs of a big brand.
Other MC’s
Highlight the fact that your brand sounds like a stereotypical lucky footballer’s name.
The Ze Theory
Make an offer to a famous author that his fans would love him to take.
Air New Zealand Bring on Winter
Mockingly emulate the communication of a famous yet disliked figure and his platform.
Icelandverse