Every good product or cause has a reason for its existence. Therefore, when people take you for grants, one of the most dramatic ways to prove why you matter is to not be there anymore. Not only would the remove of your usual presence make for an arresting visual impact, the following shock or outrages as well as the expectable media coverage is a solid conclusion for your case videos as it demonstrates an undeniable proof why people should care about you.

While this method works for commercial brands, it is a tried-and-true method that has worked wonder for many non-profit causes as it forces people to care and re-evaluate their world views as they are shocked out of their everyday assumption that the cause doesn’t matter to their lives.