16. Do your competitors have a lot of media space? Turn their purchased space into your advertising platform!
A smart choice of media platform is always appreciated by the judges… and one of the smartest choices might be your competitor’s media! Not only is it budget-friendly (especially for a challenger brand that can't afford a competing amount of media space) since your brand is piggybacking what your competitors already put out there, you are also winning the race for attention as you hijack the audience away from the competitor’s brand. Talk about killing two birds with one stone!
So what are the examples?
Turn their billboard into your billboard.
Burn that Ad
Turn their billboard into your activation.
The Eye Opening Test
Turn their exhibition into your more authentic exhibition.
The Unfiltered History Tour
Turn their retail phone into your ad.
Hack Market
Turn their product keyword into a chance to discover your product.
Making the List
Turn their logo into your logo.
Ultimate Giving Pleasure
Turn their customer’s phone into a chance to test your phone system.
Samsung iTest
Turn their delivery service into the delivery service for your ad.
Uber Heetch
Immerse people by turning a fictional advertising campaign into a real advertising campaign.
Pass the Heinz
Turn their social media into a chance to promote your product.
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