15. Is your brand doing something good that most other brands aren’t doing? Call them out on it!
Talking about the good thing you have done is a delicate art of not turning people off by sounding like you are bragging. Also, it can very easily become a one-way communication that ends with people feeling “You are a good guy, so what?”
Talking about the good thing you are doing by calling out other brands who haven’t done so would give your campaign a reason for both the audiences and the judge to care. Sure, you are still showing off, but you are also trying to gain more supporters for people you already support. This minor change turns your campaign into a two-ways communication as audiences seek to pressure brands into joining in.
So what are the examples?
Calling out other brands to also support women’s sports.
The Future Official Sponsors of the NWSL
She Can
Rewatch
Calling out other brands to also diversify their beauty standard.
It’s On Us
Project #ShowUs
Calling out other brands to also hire disabled people.
#StealOurStaff
Calling out other brands to also give people jobs in desperate time.
Labor Day On
Calling out other brands to also give media space for climate change coverage.
Covering Climate Now
Calling out other brands to also care about women’s safety during car crash.
The E.V.A. Initiative
Calling out other brands to join in the effort of keeping families feed during a crisis.
Kraft Now Pay Later