13. Is your product relating to something fictional? Blur the line between reality and fiction!
How to deepen people’s connection with your product? Immerse them further into your world by allowing the unusual to breach and enrich the mundane everyday. Make your product a more exciting reality they can live and breath and deepen themselves into.
This is how you can turn an audience into a fan. In the age when marketers like to claim that audiences have no more attention span, the biggest win an advertiser can have is a consumer who can’t stop thinking about your product.
So what are the examples?
Immerse people by having them live inside a painting.
Van Gogh BnB
Immerse people by bringing a futuristic world to their bus stop.
Breathing Life into Transit Ads
Immerse people by inviting them to temporary live in a dystopia.
Black Future Social Club
Immerse people by making a real broadcast of a fictional event…that people might prefer over their actual reality.
Presidential Broadcast
Immerse people by bringing them inside a very juicy fictional family chat group.
Uk'shona Kwelanga
Immerse people by allowing fans to literally benefit from a fictional character’s mistake.
Mythic Quest Corporate GrubHub Card Leak
Immerse people by giving gamers the chance to own a gaming achievement in real life.
Search for Greatness
Immerse people by creating a parallel advertising campaign to an on-going series to make the real campaign seems like an extension of the series’ world.
Getting Luis Miguel On Board
Immerse people by turning a fictional advertising campaign into a real advertising campaign.
Pass the Heinz
Immerse people by enabling football fans to be able to imitate every real move their players made…in games.
Football Decoded